About Us

We're on a mission

to help women in midlife embrace their wellness journey with nourishing, organic alternatives to mainstream body care while encouraging self-care rituals that restore balance, energy, and confidence.

Meet the Maker

Michelle Davidson

Ever since I can remember, I’ve been totally captivated by the human body—how it works, and its incredible ability to heal itself when given the right vibes! Over the years, I’ve donned a few hats: Dental Hygienist, Licensed Massage Therapist, and Certified Holistic Health Coach. I’m like a sponge, soaking up all the knowledge I can find to help people heal both their minds and bodies. My mission? To help my patients, clients, and customers live their healthiest, happiest lives!

As I’ve journeyed through this world of wellness, I’ve discovered a little secret: sometimes, less is more! Sure, there have been some jaw-dropping advances in medicine and technology that can change lives, but I can’t help but wonder if we’d be better off living simpler lives in harmony with nature. For me, embracing a “less is more” philosophy has been a game-changer. I strive to live as clean as possible—steering clear of foods laden with nasty pesticides, cutting out activities that don’t lift me up, reducing waste, and avoiding toxic chemicals in my cleaning and beauty products.

Now, here’s where the fun really begins! Frustrated by the slim pickings of healthy body care products in stores, I decided to try my hand at making my own. I was tired of products marketed as “all-natural” that turned out to be full of sneaky chemicals! And let’s not even talk about those sky-high prices that were just too steep for many of us to reach. 

Each product I created was born out of my own needs. Going through peri-menopause felt like a rollercoaster ride of changes! One day my skin was as dry as the Sahara, so I whipped up a luscious body butter. Then came the aches, prompting me to craft a plant-powered pain relief cream. And when sleep eluded me, I dove into creating an entire line of relaxing and sleep inducing products! It hit me—if I was going through this, so were many other women. That’s how Primal Wellness came to life!

I’m all about providing the highest quality and effective ingredients to my customers not only because I use these products myself but also because you deserve better options than you’ve been given. Let’s embrace this journey to wellness together—because we all deserve to feel fabulous!